A great help article educates users about your product and helps them solve problems confidently. By following a structured approach, you can write clear, accessible, and empowering help content that enables your customers to find exactly what they need.
Be Clear on Your Article’s Objective
Before you start writing, clearly define the article's purpose—whether it's to assist users in setting up a feature, resolving an issue, or understanding a tool. Keep your content focused and concise, directly addressing the specific problem at hand.
Follow a Structure
Having a consistent structure for your help articles ensures readability and helps users find information quickly. A well-organized article guides readers through the content effortlessly.
Use Headings
Headings break up your content into scannable sections, making it easier for users to navigate and find specific information. Use clear and descriptive headings that accurately represent the content beneath them.
Keep Paragraphs Small
Short paragraphs improve readability and make your content less overwhelming. Aim for concise, focused paragraphs that convey one main idea each.
Include Screenshots or Videos
Visual aids like screenshots or videos can greatly enhance understanding and provide clear step-by-step guidance. They're especially useful for complex procedures or when explaining user interfaces.
Repeat the Structure
Consistency in structure across multiple help articles helps users become familiar with your format, making it easier for them to find information in future articles.
Use Tables for Tabular Information
When presenting data or comparisons, tables can be an effective way to organize information clearly and concisely. They make it easy for users to scan and find specific details quickly.
Explain Use Cases Instead of Features
Focus on what your customers need rather than simply listing features. This approach helps users understand the practical applications and benefits of your offering.
Add Tips
Include helpful tips and tricks throughout your article. Highlight these tips visually to make them stand out. Ensure tips are relevant and provide additional value to the reader
Monitor Performance and Iterate
Once your help article is published, keep an eye on user feedback and engagement. Identify areas where customers may still struggle or where the content can be improved. Iteration will ensure your help center remains useful and up-to-date.
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